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Recordings and Materials from the 2013 User Interface 18 Conference

Headshot photo of Kevin Hoffman

Leading Super Productive Meetings

Kevin Hoffman

Develop empathy, trust, and collaboration to run effective design discussions. Find out how to apply Lean UX and business-model techniques that help your team prioritize.

Plus, you’ll learn all about the visual listening and “who-do” frameworks to better understand and communicate with your teams — and manage conflict, too.


Making your meetings effective

  • Techniques — like visual listening and the empathy box — to get people involved
  • Essential attendee roles in meetings where stuff gets done
  • Frameworks for capturing discussions visually

Designing interactive agendas

  • Workshop activities that foster group buy-in and consensus building
  • Tools like Likert Scales that turn subjective thinking into objective rankings
  • Simple math tricks that create a feedback loop for effective discussions


Facilitating productive meetings

  • Highly-interactive meeting techniques that focus the team on key issues
  • Kickoff meeting sequences that uncover detailed design criteria
  • How to course correct when things start getting out of control

Persuading others through effective presentations

  • Powerful techniques for presenting your design rationale and ideas
  • How to align your design with business goals to ease adoption
  • Ways to tailor your presentation style to match your audience members

Your meetings are about to become productive

Faster business-model innovation

“It’s too late” should never stop a great idea. Identify business problems worth solving, document the assumptions you have about them, then validate each early using lean UX techniques.

Make meetings about learning

Everyone brings unique perspectives and insights — you don’t need an MBA in “Innovation Studies.” Apply a framework to untrap innovation, then learn in advance of and during meetings.

Facilitate from a basis of empathy

The outcome of a great meeting is your entire team on the same page and heading in the same direction. Achieve this consistently by learning to communicate from a position of empathy.

You'll learn how to:

  • Get your team working together quickly using easy facilitation techniques
  • Become a compelling agent of change within your culture
  • Visualize and anticipate conflict, then make it work for you
  • Beat down the defeatism and fear that comes from traditional meetings
  • Grow your toolkit with techniques like visual note-taking and the empathy box
  • Solve the tough design problems early when you’ve got the most flexibility

4 Practical Takeaways from Kevin’s Workshop

Faster design ideas and requirements definition

Turn your meetings into productive workshops that help to create a leaner UX process.

Quicker problem resolution

Master collaborative decision-making techniques that bring your team to quick consensus.

Data-driven decisions over opinions

Use practical mathematical methods and decision tables to identify key success factors.

Better conflict resolution

Conflict is important. Learn to visualize it, manage it rather than avoid it, and move forward.

This workshop includes several hands-on exercises

You’ll work individually and in groups to explore design-studio protocols, design-critique and art-direction basics, and better presentation and persuasion techniques. You’ll also learn meeting exercises including the business-model canvas, persona-content alignment, and lead-product design collaboration.

Kevin Hoffman, Meeting Marvel

@kevinmhoffman on Twitter

Kevin Hoffman’s workshops at UI16 and UI17 were among the highest-rated we’ve ever seen — and not just because of his incredible knowledge and skill on running energizing, productive meetings.

His approachable, humorous delivery and practical, business-oriented techniques consistently make him a fan favorite at our conferences; to have him back for UI18 makes us do cartwheels.

Kevin is an independent UX consultant, writer, and speaker whose client list includes Google, Harvard, The US Holocaust Memorial Museum, and Zappos. He formerly worked as the director of user experience for Happy Cog in Philadelphia, where he still lives today… probably surrounded by endless numbers of cheesesteaks.

In his work, Kevin designs agendas to establish a baseline energy, commitment, and culture that teams carry through the entire project. You’ll hang on every word as he digs into these proven activities, and we know you’ll be entertained and engaged for the entire day.