Help Users Decide
Watch a sample of Stephen’s talk
Search, sort, filter, and common design patterns are great, but they don’t help users understand. For instance, how useful were lists and grid views the last time you shopped for a new TV online? Is your phone bill easy or enjoyable to read?
Learning through playful interactions is a design commitment we can make to convey meaning, which ultimately helps users make decisions. Yes, we really can display information in highly visual, interactive, and helpful ways.
And Stephen’s going to show us how. You’ll walk away inspired, with:
- An awareness of common design patterns that don’t serve your content
- Ways to create immediate feedback loops to grab users’ attention and keep it
- Techniques to design for hands-on, interactive experiments that promote learning
- Tools to prepare for future “knowledge discovery” environments
We don’t have an information problem, we have an understanding problem. And businesses that help their customers understand will stand out from the crowd.
In 2007, Stephen Anderson began visually rendering dynamic information from Google search results. Since then, he’s been collecting loads of examples that illustrate how poorly designed information can be — particularly on important documents like health insurance forms or mortgage applications. On stages from TEDx to ours here in Boston, Stephen has been compelling design crowds to do more for their users, and as a result, for themselves.
Do Great Work from Anywhere
Watch a sample of Scott’s talk
WordPress.com is among the 15 most-trafficked websites in the world, yet its entire workforce of 170 programmers, designers, and strategists all work from home. They barely use email, depending instead on blogs, chat, and Skype for team communication.
How can a team be effective when it’s distributed in time and space? What is the role of leaders or designers in a culture that insists on autonomy? Scott’s going to tell us, because that happens to be the topic of his new book, “The Year Without Pants: WordPress.com and the Future of Work,” which documents his 18 months working at the company.
Scott will share his experience. You’ll walk away with:
- A painless workflow for remote designers and usability engineers
- Techniques for empowering team members, wherever they are
- Corporate philosophies that form a solid foundation for remote cultures
- Processes that encourage creativity without constricting freedom
You’re going to learn insider facts, see screenshots, and hear real stories about life inside WordPress.com, so get ready for a peek behind the curtain.
As soon as Scott Berkun takes the stage in Boston — not from his home, as this talk might suggest — you’ll be captivated. He’s an ace presenter whose interesting stories, practical perspectives, and approachable demeanor make attendees feel excited to be a creative person in today’s web industry.